If you are considering creating a crystal business, a great place to start selling crystals is on Instagram. It is a simple platform that can reach many potential customers. As Instagram is heavily image focused, crystals are the perfect product to promote.
As with any social platform, consistency, content and clarity of branding are key. Taking eye catching photos and videos will get the most interaction from your followers. Create dynamic compositions that are clear and creative with excellent contrast. Instagram has some great photo filters, however, when selling crystals, try to keep the colours authentic so people know that the images are a good representation of what they can expect to receive.
Hashtags are another key component to Insta-success. You’ll notice when you type in a hashtag like #crystals, there are well over a million other post with the same hashtag and your post may get lost in the mix. Try adding other tags like the specific crystal names and other relevant tags that your potential customers will search when wanting to buy crystals.
All posts that you create on Instagram will appear on the newsfeeds of those who follow your account unlike Facebook. Instagram does not hide your posts but the order that they appear in someone’s newsfeed does vary depending on their preferences and interaction. Public interaction with your posts via likes and comments will see your posts appearing further up on their newsfeeds. So keep the consistency up with replying to comments.
Some crystal sellers starting out on Instagram post a photo and customers simply comment “SOLD” on the image. They then contact the seller for payment details. The other option is to provide a link on each image that sends customers to the product on their website where cart and multiple purchases can easily be made.
Instagram has some helpful tips on their Business Help Centre to do with advertising, branded content and getting your content in front of more people.
If you are considering selling crystals on-line or at markets, you can register to purchase wholesale with Earth Crystals via our website here: http://www.earthcrystals.com.au/register-for-wholesale/